26th February 2018

Aviva bolsters its protection offering with ‘Whole of Life+’

Aviva has strengthened its protection offering with the addition of a new whole of life insurance product for intermediated clients.

The Whole of Life Insurance+ policy covers anyone aged between 18 and 85 and lasts the whole of a customer’s life. It is particularly suited to high value clients, who can use it to leave behind a lump sum for their loved ones to use to pay off inheritance tax bills.

Mark Cracknell, Aviva’s Head of Protection Distribution, said: "I'm pleased to bring a policy to market that offers the complete package - with the product, price and support provided under one brand.”

"By giving you bespoke high-value service and tax planning support; I hope our Whole of Life Insurance+ will be a positive addition to intermediaries’ estate planning services."

A bespoke service for high value clients

Any cases over £1million will be automatically picked up by Aviva’s expert high value support team. Their role is to providing a bespoke service to push things through even more quickly for intermediaries’ most biggest value clients, giving them a premium-level service.

Alternatively, if advisers are comfortable with taking matters into their own hands, Aviva’s online ALPS service can include whole of life in any multi-product quotations.

For more information about Whole of Life Insurance+, please contact your account manager or visit Aviva for Advisers.

Protection